Designing a Visual Privacy Policy in Collaboration with August Digital Design Agency

Hive Legal collaborated with August, a digital design agency to develop a visual animated privacy policy.

We combined legal and technology skills to create an interactive policy set at sea, incorporating animation transitions and digital storytelling to better convey privacy information through a user-friendly medium. Using our design thinking framework HiveThink^P, we identified the purpose of the project, August’s audiences and their motivations for reading the policy. User testing was used throughout the design and development process to tailor the policy to different users, and a ‘plain text’ alternative was provided.

The policy was recognised as a finalist in the Australian Clear Communication Awards 2019 in both the legal and digital categories, has been recognised by the global design thinking community and has been described by commentators as ‘delightful’.